Time flies, from "feeling the stones across the river" to "roll up your sleeves and dry up"; From "catching up" to "sharing more opportunities"; From the same foreign experience before reform and opening up, to today's "China practice" has become the object of reference and reference for other economies. China has entered a new economic era, with unprecedented international influence and a significant international voice. In this process, brand building plays a decisive role. May 10, 2017 marks the first "Chinese brand day" in Chinese history. When the emphasis on the brand is officially raised from the corporate level to the national level, when more enterprises embrace the upgrading of consumption structure with quality, this means that the brand construction of our country will turn a new page. China's brands are worth more than $10 trillion, ranking second in the world, according to the 2017 national brand index. This is undoubtedly the best affirmation of Chinese brand building.
The enterprise is the main body that cultivates the brand, strengthen the enterprise brand to cultivate ability is the most important of brand construction. Throughout, instrument and meter industry in spectroscopy, chromatography, mass spectrometry, centrifuge, such as niche, has shaped the condensing science and technology, Shanghai spectrum, north Finland Rayleigh, jiangsu tianrui, hunan national quality brand such as constant. Implement brand strategy, build brand influence, also become the key point of the instrument business to win the market increasingly.
China's accelerating construction in environmental, food, medicine, science and technology has kept the demand for instruments rising to new heights. In the face of China's huge consumption capacity, the Chinese market has become the arena of global brand competition. In this context, the national instrument makers have proposed more stringent challenges and hopes.
In order to promote the ability of industrial enterprises to enhance brand cultivation and enhance brand competitiveness, the ministry of industry and information technology will continue to carry out pilot demonstration work on brand cultivation of industrial enterprises in 2017. In recent days, 44 enterprises, such as nanjing gaojing transmission equipment manufacturing group co., ltd. and Qingdao danone environmental protection equipment co., LTD., have established demonstration enterprises for industrial brand cultivation in 2017. These industries will adhere to the implementation of brand strategy, brand cultivation demonstration enterprises maintain brand management system run effectively, enhance the brand value and competitiveness, and summarizes the typical experience, positive play an exemplary role.
Brand construction, at the end of the day or the product, the product must do well, first of all, quality excellent, the second technology must be innovative, both technology and through the introduction of technology, finally must absorb the independent innovation, become a real own digestion and independent innovation technology. Brand for a device, if want to make great progress in the market, the brand marketing, in addition to the focus on product performance advantages, more need to focus on the user's experience, continuous mining market new demand, eventually to provide users with personalized service.
From China to China, more and more Chinese brands become synonymous with high quality. China's all-round reform of economy, food, medicine and ecology has created multiple opportunities for the development of the whole industrial chain of instruments. Opportunities will always care for those who actively, in transformation period of transformation and upgrading, instrument and meter industry who can calm down and innovative research and development and intensive cultivation, grasp more market "ticket", it will add to the development of enterprises a steady stream of momentum.
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